Crocs is a retail company focusing on innovative casual footwear, comfort technology, and diverse styles. Founded in 2002, the brand offers multiple shoe collections for men, women, and children, boasting over 300 four-season footwear designs. Their signature Croslite material provides soft, comfortable, lightweight, and odor-resistant qualities admired by customers. The company has sold more than 200 million pairs of shoes in over 90 countries and reached $1 billion in annual sales in 2011.
Based in Colorado, Crocs acts as a key player in the retail industry with a diverse workforce of 4,000 employees and an annual revenue of $3.6 billion. The company's staff come from different demographic backgrounds with a majority being female and ethnic minorities. The average employee at Crocs earns a competitive salary of $44,830 per year. Despite its success and global presence, the brand is known for its political homogeneity among employees and relatively short staff tenure.