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This question is about cart abandonment rate statistics.
What is a good checkout abandonment rate?
A percentage below the average rate of 69.82% is a good checkout abandonment rate. Some industries will have more difficulty than others when it comes to pushing their cart abandonment below this rate, so check on the average for your industry to get a more accurate benchmark to aim for.
For example, if you work in an industry that typically sees a higher-than-average cart abandonment rate, you'll likely be content with a rate that is lower than your industry's standards, even if it's higher than the overall average.
If, on the other hand, you work in an industry that has a cart abandonment rate that is lower than the overall average, you'll want to make sure you're hitting below your industry's rate and not just the overall one.
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